Skip to main content

Self-Publishing: A Few Thoughts on How Not To

There was an article in the Sunday paper yesterday about a young man who'd chose self-publishing. He had a cute idea for a children's book, and after being rejected by traditional publishers, he went to work and got it together himself.

And ordered 1000 copies of the book.

I wish I'd met him before that point in his brand-new career.

Here's my understanding of the scam some "helpful" publishers use to make money off earnest, unknowing writers: They "help" you publish your book, charging you every step of the way. They encourage you to buy a bunch of copies because "When this thing takes off, you're going to want them on hand!" They often charge the author full or nearly full price per book, so he gets no profit unless he jacks up the price, making dutiful friends and relatives shell out more than they should for a book in order to be supportive. Bookstores don't want them, because people don't want to pay big bucks for a book they've never heard of by an author who's equally obscure. These publishers promise fantastic promotion and personalized service, but the people I've spoken to who went that route were almost universally disappointed with the skimpy results they got from such promises.
In the end, the author has laid out a bunch of money, has books he can't unload, and is left with a bad feeling about publishing.

There are alternatives. Don't get me wrong: any sort of publishing involves some financial investment. You will have to pay for editing, and you should hire someone who'll tell you the truth. You might have to pay for cover art and set-up, and unless you're REALLY talented, you should. But there are publishing options that aren't designed to only make money for the publisher. One is Createspace. (I'm sure there are others; I'm just using what I know.) It's Amazon's company, so it was definitely created to make money, but they're pretty up front. There are no set-up fees to upload a manuscript and make a POD (print on demand) book, and they'll take your MS in Word .( I still pay a formatter to set the book up the way I want it. I think it looks better.) You can use an ISBN or they'll assign you their version of an identifying number. There's a minimal charge per book, and you can buy a few at a time, so you can order to supply your needs just a couple of weeks ahead.

Ingram now has IngramSpark, which charges a set-up fee but still charges a minimal fee/book and allows you to order a few at a time. (The fee is around $50.00) They have a calculator on the opening page of the site that figures how much you'll be charged/book, which is nice. The advantage to using Ingram is the book is then available to book stores, most of whom won't touch an Amazon book.

I was at a conference last year where they recommended publishing with both, which is what I did with the Maggie Pill books. That way they're available in all the Amazon outlets and also to larger entities, like bookstores and libraries, who order books in bunches through Ingram.


Both of these companies are fairly easy to use, though it takes some practice and I find that with Ingram I have to call and wait on hold for a long time rather than email with questions. No one reads the emails. There are lots of things you need to know about any sort of self-publishing venture, and I'm not going to go into all of it in this piece, but you need to read everything you can in order to decide exactly how you want to proceed.

This is my experience, and I freely admit that opinions will vary. I'm not getting rich in publishing, and I never intended to make a living with my writing. But
I don't have 952 books mildewing in my garage that I've already paid for but can't sell.

Comments

Popular posts from this blog

Book Clubs Take Note: Discussion Guide: Sister Saint, Sister Sinner

  When I sent Sister Saint, Sister Sinner to my editor, she was (as usual) helpful about pointing out areas that needed more development, parts that repeated information already given, and places where the logic  temporarily failed. At the end, she made a comment that stuck with me: "People are going to be talking about the things you deal with in this book." To me, that meant the story was destined for book clubs. Having visited a few in my years of writing, I knew that they often begin with a list of discussion topics. Now, they often don't stay focused on them, and that's okay. Sometimes it's the wine. Sometimes it's a natural progression. But discussion leaders like having questions that can get the conversation back on track when it strays too far from the story. Every person who reads a book gets something out of it that no one else does. I had the experience once of visiting a book group where one reader didn't like the book and kept bringing up her

What Do You Have of Grandma's?

My grandmother died on my birthday in 1968. We couldn't wish her back, since she'd been in a lot of pain for a long time. Later, I helped Mom clean out her house, and we came upon her sewing basket. For some reason I asked if I could have it, and my mother said yes. I still have it. I think of her every time I take it out of its cupboard, though I can't think of a single time I saw Grandma sewing. It's hers, and that's enough. My other grandmother was the type who asked her progeny what they wanted of her things long before she died. One day when I was visiting I told her about my new hobby, refinishing old furniture. Pointing to a table that had always sat in her living room, she explained that as a young woman she too had taken up that task. The classic-style table was cherry wood, she told me, and she had rescued it from somewhere and given it new life with elbow grease and varnish. "Maybe you'll want it when I'm gone," she said, and I readi

A Story for My Peeps--And a Sale for My E-books

        December-r-r E-BOOK SALE      You might know about Smashwords. To be honest, I don’t know much. But one of my publishers, Draft2Digital, recently acquired Smashwords, so they are one entity. Smashwords invited all D2D authors to join their December e-book sale, so I did.   From December 15 to December 30, 2022, (the kickoff to the real winter season in my home state of Michigan), all of my e-books, both Maggie Pill and Peg Herring titles, will be half off. Fifty percent. Basically, two for the price of one. Is that cool (winter reference) or what? As a rule of thumb, Maggie Pill books are cozy mysteries, (e.g. the Sleuth Sisters & the Trailer Park Tales series) meaning they’re funny (I think), small-townish, and as non-violent as one can get when the story centers on murder. Peg Herring books are all over the map, because I write the story that interests me at any given time. Those who’ve been with me throug