Peg Herring, Mystery Author

 People love to tell you what you should do. I guess it's part of being human. Many suggestions are horribly wrong, and they can feel almost willfully so. I saw a post on social media recently asking for book recommendations. The poster wanted to read about an era of history, but she specified she wanted a standalone book. She got no less than three recommendations for series that are "really good." As my writing career lurches along, I get lots of advice on what I should be doing. My first books were historical, but then other ideas came along. I wrote contemporary mysteries and what I call 'vintage' mysteries set in the 1960s. As a result, Peg Herring's books are scattered through various mystery sub-genres, and of course there are fans who would like more of this type or that. "You should write more ---" Maybe some authors can churn out endless books of one type. I can't. When I decided to try writing a cozy mystery, I invented a pseudonym, no

Today I sent a newsletter to over two thousand readers, telling them about the book that will release on December 4, DECEIVING ELVERA. I also bought an ad on Facebook, letting readers there know how to pre-order the book. Terror. I'm gripped with terror, I tell you! Why? Because it's a little like navigating a minefield, this publishing thing.  *The print cover looks great on Amazon, but it's wonky on Draft 2 Digital (see spine above), and I haven't yet figured out why. *I have a FINAL final review copy on the way, so I might find a few leftover errors that will now have to be fixed on several sites before December 4th arrives (actually it's earlier than that, because they need time to get the files changed. More like November 30, then.) *Over the past week, I've slated ads with a half-dozen sites like Great Books, Great Deals and Kindle Daily Nation, so their readers will see the cover and read a bit about the book. Each one is different, and I dread that I mig

I suspect every writer looks back and wishes things done and undone, and I'm no exception. I write what pleases me, not what I think will make tons of money.  Often I don't know as I'm working on a book if it's a stand-alone or if I'll want to revisit the characters at some point in the future and write them a new adventure. The technology for book publishing has a steep learning curve and requires constant updating. I started my career with a traditional publisher, which meant I didn't have to worry about that end of things. Now that I'm independent, I decide at what point a book releases, how it's presented to the world, and how to make the internet assist. A while back I learned how to make a boxed set of some of my series, so binge readers can get all the books for one price. I think that's a nice bargain for them. Recently I learned that Amazon will let readers know about all  the books in a series IF the information is presented to them co

That's a poem by Shel Silverstein, but sometimes I feel that way about my books. I was packing for a book signing on Saturday, and I simply can't haul all of my books (and Maggie's) along anymore. I ended up taking a suitcase full, leaving it in the car, and checking with Horizon Books to see which books they already had. That way I only had to bring a few books from the car to the store, since Traverse City is a bit of an obstacle course all summer long. Gawking tourists (and I'm not complaining, since I've been that person many, many times), dogs, kids, cars, and protestors make the streets an adventure. Luckily, Horizon Books carries my work in good quantities, so I was able to navigate the streets with only a small tote bag containing the newest release. But back to the too many kids thing. I once heard a very famous author comment that it was frustrating for him when people asked questions about his older books. "I forget them as soon as I write them,&qu

Amazon is great for authors. Their print book division, CreateSpace, has been very helpful for me in publishing books on my own, either from Day One or when the rights revert to me from a publishing contract. Recently the news came out that CreateSpace will be going away, and KDP, Amazon's ebook division, will take on both print and ebooks in the future. I decided to convert my books to KDP now rather than later. It's pretty easy if the book is already in CS, though one needs to pay attention to the details. In the process, I did some updating, including altered covers and even new covers for some of my books. Above is Shakespeare's Blood , the old version on the left and the new one on the right. I'm going to do a print version, which I hadn't done before, and that one will have the cover on the right as well. I like having Mercedes featured and like it lighter, both in mood and actual light. I still might make some changes in placement, depending on how the

...you'll often wish you'd spent more time making it better. ...you'll want to keep your day job. ...you'll be surprised how little your friends and family care. ...you'll find out how many people don't read books like yours--or don't read at all. ...you'll learn that typing THE END is only the beginning.

So here's the new cover: better, I say! A few months ago my newest book, KIDNAP.org , was released. I had worked with the cover artist, who was very good about doing what I thought I wanted. I wish she'd been a little bossier. The author is usually asked what she pictures, and I had a vision. The only problem was, I'm not very good at vision. No artist's eye. No ability to see what the prospective reader will see--and deduce about the book. I imagined how cool it would be to have all the main characters pictured in front of the house they end up living in. I included the van they use for kidnapping bad guys. I thought it gave a good sense of the story. What I got was more Scooby Doo than kidnap capers. Yeah, it's cute, but the spookiness of the house and the cartoonish characters say the wrong thing to readers. When I ask audiences for an impression of the book I get, "Young adult, right?" Um, no. It's a caper novel, meaning the characte

I read a very snarky article yesterday about how self-published authors just don't "get it right." The author explained that as a book reviewer she felt it was her duty (yes, she really did use that word) to point out the failings of those who have the nerve to go out on their own. I'll say at the outset that self-publishing availability does allow writers to publish work that simply isn't ready. A reader can figure out who those people are by perusing sample chapters on Amazon (or the book descriptions, written by the author in most cases). I have to admit from listening to readers and writers for years, there seem to be readers for every book, good or bad. I object to someone who sets herself up as a judge of good books based on what the industry says and does. For example, the writer of this article claimed self-published books use the wrong fonts and improper layouts. Her wholesale condemnation and her contention that big booksellers always get it right

This is an excerpt from my presentation on publishing. It's by no means exhaustive, just a little help to get you started.   There’s a book that tells you EVERYthing about the self-publishing process. It’s around $15.00 but worth it. Let’s Get Digital - https://www.amazon.com/Lets-Get-Digital-Self-Publish-Should/dp/1475212607 Before you get too excited about all the money that’s going to roll in, you might want to read this article: “Everything You Wanted to Know about Book Sales but Were Afraid to Ask”- https://electricliterature.com/everything-you-wanted-to-know-about-book-sales-but-were-afraid-to-ask-1fe6bc00aa2d#.a3ar05u8a Site to find free-lance editors, cover artists, etc. Reedsy. You tell them what you need, they match you with someone who can do that. https://reedsy.com/#/freelancers To make Kindle E-books : Kindle Digital Platform- https://kdp.amazon.com/ To make paperback books through Amazon : CreateSpace - https://www.createspace.com/

It's a question I get quite often, and sadly, the most correct answer is, "I don't know." With my first book, back in 2008, I really had no idea how well it was selling for almost two years, and even then the numbers I was given didn't mean much because I knew so little. Publishers pay an advance on a book when they offer a contract. The author gets "paid" in that way, except then the publisher holds that much money back from royalties as the book sells. If an author gets $100,000 (don't I wish), the book has to earn that much back for the publisher before she gets more money (It's called "selling through"). Add to that the fact that bookstores stock books with the understanding they can return them if they don't sell within a given time. That means a publisher can't count a sale as a sale until they get the returned books and subtract them from what really sold. (Confused yet? That's the current state of publishing.)

On the First Day of Christmas, my agent sent to me: a huge check for royalty! On the Second Day of Christmas, on Audible for me: new audio files On the Third Day of Christmas, the artist sent to me: one awesome cover On the Fourth Day of Christmas, the tech guy sent to me: epub mobi formats On the Fifth Day of Christmas, the readers sent to me:   Five Star Reviews! On the Sixth Day of Christmas, some good luck gave to me: promo on BookBub On the Seventh Day of Christmas, my publisher decreed: major U.S.   book tour On the Eighth Day of Christmas, the news announced to me: New York Times top listing On the Ninth Day of Christmas, an editor told me: “Couldn’t find an error.” On the Tenth Day of Christmas, a beta said to me: “Next book’s even better!” On the Eleventh Day of Christmas, my PR girl told me: Outsold Evanovitch! On the Twelfth Day of Christmas, some clerk called to tell me: “Oprah loves your book!” (Yes