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What's the Thing with Cookbooks?

I signed at Horizon in TC on Saturday, and a staff member told me about an earlier event with a famous (I guess) chef. She said they sold boxes and boxes of his books, with people calling and begging them to save one until they could get there. Which brought to my mind a question: What's the thing with cookbooks? When you're starting out in life, you need a good cookbook, and it might take you two or three purchases before you find one that fits your lifestyle and abilities. After that, you might want to purchase a couple of specialty cookbooks: Chinese food or low-fat or whatever. But once you've got six or eight, what's the attraction for buying more? I haven't bought a cookbook in twenty years except for some they sold at church, and that was more the cause than the desire for new recipes. I'm in the minority, I know. Cookbook sales are huge, and if some chef who's been on TV puts one out, sales are guaranteed to go through the roof. Why? I don't