People love to tell you what you should do. I guess it's part of being human. Many suggestions are horribly wrong, and they can feel almost willfully so. I saw a post on social media recently asking for book recommendations. The poster wanted to read about an era of history, but she specified she wanted a standalone book. She got no less than three recommendations for series that are "really good."
When I decided to try writing a cozy mystery, I invented a pseudonym, not knowing how well I would fare in that sub-genre. I didn't think about the fact that Maggie Pill would need her own social and IRW presence. I had to practice answering to that name at conferences and being careful to sign the right name when a fan hands me a book and a pen. It's more work than I imagined to keep Maggie going, but she's fun, and she's very popular with readers.
Last year, with Deceiving Elvera, Peg moved into women's fiction, which is considered more "literary" than genre books like mysteries. It's a story of a lifelong friendship, but social questions are interwoven: refugee relief, immigration, and people smuggling. Not exactly a light novel.
Peg is currently working on another women's fiction book, Sister Saint, Sister Sinner, and here's where we come to the advice thing. Twice now I've mentioned to acquaintances that I'm not sure how readers are reacting to this new, more serious turn in the Peg books. The breezy response in both cases "You should use another pen name."
That sounds simple, but because of Maggie, I understand what it would mean. Invent a third name. Make a Facebook page for that pseudonym. Then make a Twitter account, etc. Create a blog for her. Start building her a newsletter list so she can send out information periodically. Ignore thousands of readers who know Peg Herring's (and Maggie's) work and might buy the new book because they liked a former one. Not to mention the mental effort mentioned above, being three people at public events.
While it's fine to make suggestions, the decider is probably more aware of the situation than an outsider. So when people say, "You should--" I usually thank them for their input and move on.